A very contentious health policy issue is that of advertising. Usually the specific topic is the advertising of medicines directly to patients – known as “Direct to Consumer Advertising.” There have been proposals to limit or ban this activity, and some states have, (or have proposed), limiting or requiring disclosure of other marketing activities by pharmaceutical companies – such as marketing directly to doctors and hospitals.
However, I’ve found it intriguing that many other components of the healthcare industry advertise directly to patients. For example, the Boston area free daily paper, Metro, contains lots of ads recruiting people to participate in medical research trials. …